The Rike Story

About Us


The Rike Ecommerce Business Profile -

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Although many Internet companies have recently failed, the Internet is still poised to support e-commerce retailers. Most of the dot-coms failed because of too easy access to capital and unproven business models with no true revenue streams. The Rike will overcome these problems with an easy-to-use website and an efficient distribution system.

We work closely with developing products you can trust at a price customer will love. Every product comes with our 100% satisfaction guarantee, and many of our products carry extended warranties.

The Rike started as a small project by students at Missouri State University. With the help and support of the Missouri Business and Technology Center, The Rike has grown into a healthy and flourishing company. At its inception, The Rike sold a limited range of General products through Amazon,, Mercari, social media, and a handful of suppliers.

It wasn’t much longer until The Rike grew its product lines by providing innovative products to solve everyday problems. During the process, The Rike was able to increase their presence and relationship by expanding the number of online marketplaces, suppliers, and wholesale partners they worked with. And it’s all thanks to the help and support we’ve received from Missouri State University, hardworking The Rike employees, our suppliers, and of course, our amazing customers.


The Rike is a company that prides itself on supplying the best General products on the market today. The Rike supplies products for homes, businesses, recreational vehicles, boating, and virtually any application you can think of. We’ve even come up with several solutions to improve your everyday life at home, work, and on the go!

Each The Rike product is manufactured according to the highest quality standards – all while keeping our community and value at the forefront. That’s why The Rike products are not only rated as extremely efficient but are also sold at the lowest price point possible.

Our mission is to provide solutions that can meet, and exceed, all your needs by providing varied products in different categories using the Internet to lower the consumer's cost. When we adhere to this maxim, everything else will fall into place. The community is at the core of our company and we will do everything possible to ensure that each of our customers has a positive The Rike experience.

Key Customers

Customers are the basic value of any business, the only reason for businesses to survive and grow. The "customer-centric" policy only guides the way for all activities of the company. We listen, analyze and understand the needs of each customer and apply our experience, skills and thinking to optimize those needs. Each customer is a brick that builds up the company's value.

Ownership & Structure

Rosie Tran will be the majority owner. The company intends to recruit a sophisticated team of owner board members. The board members will be granted shares of stock to provide an incentive for their performance on the board. The team members have the opportunity to become co-founders or leaders. 

Shipping Formality

 US. Domestic & Global Shipping


Management team

Rosie | Founder & CEO 

Rosie is over 12 years of executive leadership experience in industrial retail ecommerce.

Matthew Frink | CTO | Chief Technology Officer

Matthew graduated from Umsl University. He is responsible for The Rike’s technical vision, heading up all aspects of our technological development, strategic direction development, and future growth.

Windy Paul | COO | Chief Operating Officer

Windy Paul earned her MBA from Webster University Business School. She oversees all of The Rike’s ongoing operations and procedures and is responsible for driving The Rike to achieve and surpass sales, profitability, cash flow, and business goals and objectives.

Kelly | CFO | Chief Financial Officer

Kelly earned her degree in Financial Management from Umsl. She currently manages The Rike’s financial risks and handles all financial planning, record-keeping, and reporting.

The Rike Business Summary

therikeinc on eBay Feedback Profile (

Our ebay store is maintenance. You can shop our store at :

Our store: amazon:


Mercari :  The Rike

Our website will meet many of your sales needs and our excellent Customer Service Representatives are available to help you

Monday-Friday 8:30a-6:30pm CST.

We appreciate your interest in our company and we look forward to a long and successful relationship with you.